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Create a new brand image of Shangpin konjac

time:2022-01-02 23:51:49 author: click:

Red apple Shenzhen VI design company found that konjac products are an emerging market. Although konjac market has some foundation, it has not yet formed a real market. Therefore, many enterprises have weak brand image awareness and poor overall brand image. Therefore, this will be an excellent opportunity for Shangpin konjac to build an industry-leading brand. According to the industry insight and brand analysis, we have obtained the key points of this Shangpin konjac brand image creation: Taking the Shangpin life of "original, healthy, quality and returning to the truth" as the core value of the brand, taking "nature, LOHAS, health preservation and excellence" as the brand personality, with simple and atmospheric design style, with the characteristics of industry, cultural sense and internationalization, Create a new brand image for Shangpin konjac. In the brand logo creation of "Shangpin konjac", we interpret the brand concept of original and authentic brand with heroic and atmospheric calligraphy and handwriting font; The figure at the bottom left is the finishing touch of this sign. First, it is the shape of konjac products, highlighting the industry attribute of the brand with artistic abstract expression; Its second form is the word "product", which not only represents the brand purpose of quality-oriented, but also represents a kind of "Shangpin" life advocated by the brand; The third form is Tai Chi, which adheres to the yin-yang philosophy of Tai Chi and embodies the core concept of brand health and natural harmony.