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Design with the concept of marketing!

Brand cismi, that is, brand concept identification, is the core concept of brand management and the basis for guiding CI direction. Therefore, before shaping the brand image, it may take some time to think about and clarify the core concept and demands of the brand and improve the added value of the brand. Therefore, do not think MI is meaningless and worthless, but rush to pursue visual presentation, Because a brand without concept recognition is just a walking corpse.

VI

That is, brand visual recognition, designed with the idea of marketing, will first analyze the current situation of the industry, mainly by looking for and studying the competitors of the brand and the objects to follow. The competitors tell us who we need to defeat and distinguish from them, and the industry leader tells us where we need to go. Then through the analysis of consumer groups, finally find their own brand core positioning, and convey accurate and unique image and connotation for customers and the market. Therefore, to judge whether a brand VI is excellent, we should not only pursue beauty or personal aesthetics, but also think about whether it deeply and clearly conveys the core concept and value of the brand from the perspective of brand development, and form a differentiated brand image communication.

SI

As a space for consumers to experience directly, the terminal image store can more accurately convey the brand image. Therefore, in the design, the space will be conceived and creative according to the brand positioning, personality, culture and core values, highlighting the added value of the product. It is not only a place for consumers to buy goods, but also a marketing space created from all aspects of vision, hearing, smell, touch and taste, so as to meet the emotional needs of consumers and stimulate people's consumption desire, So as to seize the minds of consumers and promote the improvement of terminal sales.

The biggest difference between an excellent album and a poor album lies not only in the beauty of the design, but also in the planning thinking. Whether the album has high quality and effectiveness and can attract customers! We are committed to "marketing album" in the form of story telling. Firstly, by analyzing the brand prototype, we inherit the brand personality and temperament, and customize a theme for each album, which is the thought and soul of the whole album; Then run through the main line of the whole album by telling a story, and then form an ideological picture through the creative combination of copywriting and design, so that the album is full of flesh and blood, rather than dry materials. Through the analysis of the audience of the album, we can attract customers from the content, design, binding and technology of the album as a whole, so as to achieve the publicity effectiveness of the album.