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Appreciation of brand image planning proposal of Prince electric under brand VI design

time:2022-01-03 00:02:26 author: click:

Prince power is an electronic digital accessories brand focusing on mobile power. Through the exploration of its industry market, red apple found that the definition of target consumer groups is conducive to Prince power's rapid opening of the market, obtaining the market and gaining a firm foothold. Therefore, the VI design of red apple brand explored the consumer group of Prince TV and found that they are a group of young trendsetters who pursue "enjoyment, self, personality and fun", so they called them "fun family". Fun family pursues perfection and enjoys life, and advocates creating fun from ordinary life with an unusual and different attitude The concept of enjoying life coincides. Therefore, the unique view of Prince electric in the eyes of consumers is that the brand positioning is "fun life creator and digital accessories Light tide brand". Prince power not only sells digital peripheral accessories such as mobile power supply, but also conveys a life attitude of turning everything into fun and seeking fun, so as to build a brand personality and image of light tide brand in the industry. The prince calls for "different fun", and advocates being loyal to himself, refusing mediocrity, being different and enjoying what I think. Taking this as the starting point of brand image creation, Red Apple launched the journey of brand image creation under Prince TV.